Showing posts with label Retention. Show all posts
Showing posts with label Retention. Show all posts

Tuesday, 30 August 2016

Three key steps to developing meaningful volunteer roles

“Attempting to recruit volunteers without first having developed worthwhile positions to offer them is equivalent to attempting to sell a product to people who have no need for it.  It can be done, but the buyer may well become unhappy later.  And when volunteers are unhappy, they don’t stay around long.” Steve McCurley, Rick Lynch and Rob Jackson, The Complete Volunteer Management Handbook (2012)

Developing roles for volunteers is one of the aspects of working with volunteers that those leading and managing them sometimes spend the least amount of time on. Despite the fact that we know we pay with volunteers with meaning, not money, many of us can skimp on the investment of time needed to craft really meaningful and motivating roles that will deliver a great volunteer experience. Instead, under pressure to get volunteers recruited and put to work, we develop roles geared around lists of uninspiring sounding tasks, often using a similar format to a paid role’s job description.

This is why the Rob Jackson Consulting Ltd course on Developing Meaningful Roles for Volunteers continues to be popular. The course gives participants a chance to step back, explore volunteer role design afresh and actually work on creating a new role to help them in their work.

Here are three quick insights that might help you improve your volunteer roles.

  1. When talking to colleagues in order to identify new ways volunteers can help them in their work, do not ask, “What do you think volunteers can / could / should do to help?”. As soon as you ask this question people censor their responses based on their past experiences or prejudices about volunteers. So if your colleague thinks volunteers will be unreliable they will not suggest a role where reliability is important. Instead, work with colleagues to identify what their work actually involves, ideally in as much detail as possible. Then work with them to suggest ways volunteers could contribute their skills, talents and experience to get that work done.

  2. Games are fun activities people enjoy playing. People like spending time and effort playing and getting good at games. There are four elements present in all games that we should make sure are also present in our volunteer roles so that people will like spending their time and effort doing the volunteer work. First, ownership - does the volunteer feel they own their role and the work within it? Second, responsibility for results - is the volunteer held responsible for actually achieving something in the course of their volunteering (remember, people want to make a difference). Third, authority to think - is the volunteer controlled and micro-managed or are they actually allowed to use their own brains to figure out the best way to get the role done, perhaps bringing new ideas and insights to the work? Fourth, keeping score - does the volunteer know how they are doing and whether they are making progress towards that difference they (and you) want to make?

  3. Don’t use the typical task-oriented paid staff job description format for volunteer roles. Why? Here’s a quick question for you - when did you last pull out your job description, look at it and get really excited by what it contain, so much so that you can’t wait to get to work tomorrow? If you’re like most people, you probably haven’t looked at your job description since you were recruited or had your last annual appraisal. Why then do we think that format will inspire volunteers, people who we need to remain passionate about our work so we can re-recruit them everyday whilst meeting their motivational paycheque? Instead, think about constructing volunteer role descriptions around the results you want volunteers to achieve, giving space for people to develop their own ideas about how to do things rather than just doing a list of uninspiring tasks.

So, over to you. What are your top tips for developing meaningful volunteer roles? Please leave a comment below and share your insights with us and with your colleagues in the field.

If you’d like to know more about this topic and get further details on the Rob Jackson Consulting Ltd course on Developing Meaningful Roles for Volunteers please contact Rob direct by email or call +44 (0)7557 419 074.

Thursday, 10 September 2015

Please, no more research into volunteer motivation

Just the other day I was browsing volunteer management stories online and came across an article published by ProBono Australia entitled, “QLD to investigate volunteer numbers”.

To put the article in context, earlier this year the Australian Bureau of Statistics (ABS) reported the first ever drop in the numbers of people volunteering in Australia: 31 per cent of Australians volunteered compared to 36 per cent just four years ago[1].

In response to this decline, the recent ProBono Australia article states that:

Researchers at Cancer Council Queensland and Griffith University have received a $220,000 Australian Research Council grant to improve understanding of motivations for volunteering. Cancer Council Queensland CEO and lead researcher Professor Jeff Dunn AO said the study could help to improve social and economic well-being by stimulating volunteering.

This grant is one of only nine awarded the ARC Linkage Grant nationally (in Australia) in the field of psychology, and one of two in Queensland.

Professor Dunn is quoted as saying:

“Not for Profits such as Cancer Council Queensland rely heavily on volunteers to carry out work in cancer control, ensuring the delivery of vital community services and fundraising events - which is why it’s imperative we invest time and research into this area.”

“Our aim is to address knowledge gaps about short-term volunteering, to improve uptake of regular volunteering, and to evaluate the economic and social impacts of volunteering."

“It is critical that we understand how we can make short-term volunteering a satisfying experience to encourage longer-term relationships."

“The findings will inform recommendations for sectoral policy and practice on volunteering.”

“At the moment, little is known about why people take up volunteering, and the factors that inspire them to volunteer on a short or long-term basis."

I think these aims are laudable ones. Much more work needs to be done to develop better ways of measuring the impact of volunteering. Research that helps Volunteer Managers and volunteer involving organisations transition people from shorter-term to longer-term (i.e. regular) volunteering is also needed. Both are topics I have blogged about before[2].

However, I do have a major issue with that last quote from Prof Dunn, “At the moment, little is known about why people take up volunteering, and the factors that inspire them to volunteer on a short or long-term basis."

What, you mean like these studies and articles?

Or perhaps Prof Dunn means the 260,000 search results from Google Scholar when you type in “volunteer motivation research”!?

The fact is that the motivation of people to volunteer is the most over-researched topic in volunteering research. In my opinion it also one of the least helpful areas of research to help Volunteer Managers in their day-to-day work. Why? Because such studies are so generic they actually help you when you have a mix of people wanting to give time all of whom have differing motivations and interests.

As Susan J Ellis says:

“I question the relevance of the question why do people volunteer?; when asked generically. Too many studies (not only those on motivation, I might add) approach volunteers as if they are indistinguishable from one another and are interchangeable parts of some monolith. After all, do we think it’s interesting to ask, why do people take paying jobs?”

I firmly believe that all anyone needs to know about volunteer motivation can be summed up in five points:

  1. Every person’s motivational mix is different
  2. Every person’s motivation mix changes
  3. Every person has a differing mix of altruistic and egoistic reasons for volunteering
  4. Nobody wants to have their time wasted, not matter how little or how much they give
  5. Everybody who volunteers wants to make a difference

So please researchers, no more studies on motivation.

Please funders, no more giving significant amounts of money to study topics that have been explored to death already.

Instead, I encourage anyone who wants to do some academic research on volunteering to take a look at this blog post by Susan J Ellis from 1998 and the associated article Susan wrote for the Journal of Voluntary Action Research back in 1985!

I’ll end with three questions for you to consider and respond via the comments below:

  1. What research questions would you like to see studied?
  2. If you could communicate with academics, what would you want them to know that would be helpful to you?
  3. Have you read any studies that you were able to apply to your work?

  1. For an excellent analysis of the decline and what it might mean for volunteering in Australia take a look at Volunteering Tasmania CEO, Adrienne Piccone’s, excellent blog post, “Is the decline in volunteering cause for panic?”.  ↩

  2. See these three blog posts for example: Five things I’d like to say about calculating the economic value of volunteering; Volunteering: measuring what counts; and Short-term thinking on long-term volunteering.  ↩

Wednesday, 28 January 2015

To Pay Or Not To Pay? That is the question

We're very pleased to welcome back guest blogger Mel White. Mel wrote a two country perspective on volunteering and welfare to work schemes for us late in 2014 and now brings that same dual nation perspective to the issue of reimbursing volunteer expenses.

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A little background – I am originally from the UK having managed a Volunteer Centre service there for 15 years. I immigrated to Australia in April 2013 and within two weeks of arriving found employment within a Volunteer Resource Centre.

I have enjoyed seeing the differences in practice between the two countries but would like to share my thoughts on the practice of paying volunteer expenses.

In the UK payment of volunteer travel expenses to and from a voluntary place of work was viewed as one of the cornerstones of good practice. Certainly within the Volunteer Centre I worked at, out of over 200 volunteering opportunities fewer than ten would not cover this out of pocket expense. When an organisation first submitted their application to receive volunteer referrals from us, and indicated on the application form that they did not pay travel expenses, we would approach them to try and instil the importance of this. If their response was that their budgets did not stretch that far (usually small volunteer led organisations) then we would put them in touch with our funding advisor to look at putting together a funding bid to cover the cost. We would then advise them that whenever they put in future funding bids that they include this cost. If funding was not an option we would look at ways they might assist volunteers with travel e.g. car sharing with other volunteers or a couple of services had a bus to pick up clients to take them to social activities and they also picked up the volunteers. In some cases (particularly two large charities with huge turnovers) we held protracted meetings with senior management to explore their reasons for not paying these expenses, especially as both organisations were fairly inaccessible by public transport. Where all else failed we made all non-paying organisations aware that we would tell prospective volunteers that they would not get their travel expenses reimbursed and that this was practice we didn’t agree with. It was then the volunteer’s personal decision whether to follow that application through.


Given this background imagine my complete surprise to arrive in Australia and find this was not the model here. In fact it is quite the opposite; there is a minority of organisations that do cover volunteers travel expenses to and from their place of work. Thankfully the volunteer project I am managing is one of the few, so day to day my morals and everything I believe in are not compromised.

In my 18 months here I have had the conversation regarding travel expenses with so many professionals and felt I needed to record my thoughts in a blog post.

To me the payment of travel expenses to and from a volunteering role is  fundamental to an inclusive volunteering program. When looking at the diversity of our volunteer base we talk about engaging people from all walks of life and where possible, not holding any bias with regard to age, gender, mental health, physical ability, race, sexual orientation etc.. However my concern is that by not reimbursing the cost of travel to and from a place of voluntary work we are in fact financially discriminating against a huge group of individuals who are on low incomes. Running a car is not without expense and don’t get me started on public transport costs!

For those who are living on state benefits or a pension, the reluctance by many organisations to cover this cost is a huge barrier to them becoming involved. It could quite simply be the choice between food for the week for the family or volunteering and it’s obvious what the majority would choose.

There is also the rurality argument. I hear so much about engaging people from rural communities and country towns. Many argue that small towns have greater community cohesiveness and there are lots of opportunities to volunteer on your own doorstep. But what if people want a different volunteering experience at, for example, a zoo or a large hospital? Those opportunities are not available where they live, but travel outside of their town may be a financial impossibility without a contribution to travel expenses.

There is also the issue of car parking. Some larger organisations like zoos and hospitals or organisations located in busy cities may not have dedicated spaces for volunteer parking and this can be another hefty cost burden to the volunteer.

Introducing the payment of expenses seems to be a terrifying prospect when they have not been paid before. There is the fear that flood gates will open and volunteer projects will not have the disposable income to cover the costs. Yes budgets need to be considered before this is done and it may, for a while, be a long term goal but an important one to work towards.

What many fail to realise is that not all volunteers want to claim travel expenses.

My advice to volunteer involving organisations in the UK used to be to encourage all volunteers to claim their travel expenses. However on the claim form they could choose to donate their expenses back to the organisation if they did not want them. The really clever organisations then gift aided this donation!

By getting all volunteers to submit a claim you can clearly demonstrate the cost of running a volunteer program whether that be to higher management, funders, government or other stakeholders. Within the project I manage here only 30% of volunteers claim their expenses. The important thing is they have the choice and the control. Every quarter, regardless, they all get sent an expenses claim sheet. People’s circumstances change quickly; people become bereaved, they or their partners lose jobs, they have families - there is a myriad of reasons why someone who once did not want to claim expenses may now need to.

One of the answers I get that really grinds my gears when I ask about payment of expenses, is the following; ‘if people are suffering hardship they can ask us and we will make special arrangements to cover their travel expenses.’

Really??? From the point of view of someone who has experienced financial difficulties, my sense of dignity would not have allowed me to make such an approach. I would have quite simply walked away from my voluntary role. Where circumstances have changed e.g. a marriage breakdown, that could be an incredibly personal and emotional situation for someone to discuss. A person’s financial status to my mind is a private matter. We don’t ask volunteers to declare their financial situation on an application form so why should we expect them to then disclose it further down the line?

In the same vein, how many projects make it clear that there will be an out of pocket cost to volunteer with their organisation? Often this is not just travel but volunteers find they have to pay for a police check, buy specific clothing or use their own telephone. Too often this is not made clear from the out set. By covering certain volunteers expenses we as volunteer managers are making a lot of assumptions about all our volunteers and we risk singling out certain volunteers for special treatment which may create team conflict if others find out about it. I know the intention is well meaning but for me personally it is really bad practice.

In the UK, one large organisation we dealt with had a volunteer manager who could not see the inequality of his practice. The opportunity they offered was completely unique but their location was semi-rural and certainly within walking distance of only two small villages. The cost of a bus fare from the nearest town was costly and the organisation was a large tourist attraction. Despite many protracted conversations with this organisation the manager always stated that none of their hundreds of volunteers had ever asked about expenses. Enquiring as to the diversity of their volunteer workforce it seemed a typical volunteer would be white, financially independent, middle aged with their own transport. It was such a shame that effectively volunteering with this organisation did have hidden barriers that no one was prepared to change.

Possibly one of the biggest volunteer projects the UK has ever seen that did not pay expenses was the 2012 London Olympics. It’s fair to say I was disappointed by the whole way volunteering opportunities were managed. Yes, people could volunteer but they had to fund their own transport and accommodation in London for the length of time the Games were on. Maybe not so bad if you lived in the capital. They rolled a program out in the lead up to the Games aimed at disengaged young people who needed literacy and numeracy tuition. The ‘reward’ upon completion of the course was a guaranteed volunteer role at the Games. Thousands and thousands of pounds was thrown into this program and many young people were able to gain a much sought after volunteer role. Was any money set aside to actually assist them in funding the cost of living in London for two weeks not to mention the plane/train/automobile cost to get there? You’ve guessed it – no!

I also took a heartbreaking call from a mature student who had worked so hard to realise her dream of getting valuable experience in stage production. She had put herself through university and had secured a volunteer role to help with set design and production of the opening ceremony at the Games. She was then devastated to discover she had to fully fund her accommodation and transport to take up the coveted place. She quite simply could not afford to. I believe the London 2012 committee missed a real opportunity to lead the way in recognising all volunteers and raising the profile of volunteering by setting a fantastic example of a full cost recovery volunteering program.
The landscape of volunteering is changing and increasingly government programs see the value of voluntary work experience in progressing people towards the (paid) labour market. In Australia a new program ‘Work for the Dole’ is about to roll out. An optional activity people can engage in, is voluntary work. I hope advisors ensure the budgets they have for individuals, go towards their travel expenses to and from their voluntary placement.

Volunteers are not free labour and should never be viewed as such, it costs real money to recruit, train, support and manage them. Full cost recovery is a term bandied about in the UK. Full cost recovery is recovering the total costs of your project or activity, including the relevant proportion of all overhead costs. Understanding the full costs of projects, or services, may not result in full cost recovery every time. However, calculating the full costs enables you to understand the exact level of funding you require. It also provides a clear picture of how a particular project draws on the shared resources of your organisation. When putting together a volunteer program the full costs are rarely fully funded / recovered but to my mind, top of the priority list should be volunteer travel expenses.
I hate using the financial argument to justify the importance of volunteers but I will indulge in this for a moment. If their work was paid for by the hour using whatever salary amount you wish (minimum wage, average wage) it is never ever going to be anywhere near the cost of a bus fare or vehicle mileage.

Most definitions of volunteering state it is a contribution of time and volunteers should not be expected to inadvertently volunteer their own money as well, without choice to do so.
By saying ‘but they are volunteers’ does not justify the argument to not cover their out of pocket expenses. In doing so we run the risk of making voluntary work a pursuit of the financially elite, an activity you can engage in if you can afford it and we restrict ourselves from the wealth of untapped potential and skills and the opportunity to grow our volunteer workforce.

Wednesday, 3 December 2014

Three lessons for volunteer programmes from customer service

Dan, a colleague of mine at the volunteer management software provider, Better Impact, recently recommended a new blog to follow called "Win The Customer". Initial impressions have been good so I've added it to my already lengthy list of blogs I follow.

Here I want to share one early highlight, a post entitled Three Retail Experience Trends That Will Change Your Service Approach.

I highly recommend reading this article before you go any further with my post as I want to highlight three parallels for leaders and manages of volunteers. So, off you go and I'll see you back here in a couple of minutes.

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Right, I hope you liked that. Here's my thoughts on three applications of those lessons for us in our work with volunteers.


The Rise Of The Mobile Wallet
In retail the use of mobile devices as a method of payment seems to be growing. How is is or could this be manifesting in volunteer management?

Well, online searching for volunteer opportunities is nothing new. The soon to be re-launched Do-It is a teenager already and similar sites exist across the globe.

What is less common is online signup to volunteering. So many organisations, if they even have a good webpage dedicated to their volunteer programme, still ask people to download a form and submit it via email in order to apply to become a volunteer. 

The aforementioned Better Impact system enables volunteers to fill in a form online and apply directly into the organisations volunteer database. No more print and send. What’s more volunteers can do this, and manage there profile, sign up for shifts, log hours etc., via a smartphone.

Mobile use of the web is skyrocketing and the expectations we all have to manage our lives on to the go - from banking to online shopping - continue to grow too. Volunteering is not immune. Volunteers want to manage their volunteering online and not being able to do so could increasingly turn people off your organisation.

Oh, and I haven’t even mentioned things like paying you volunteers’ expenses via mobile payment systems like PingIt or people applying to volunteer direct from Facebook with their applications populated automatically with the data Facebook holds on them (which is probably more than they even know about themselves!). 


Brick-And-Mortar Gets Interactive
The point the original article makes here is how can we enhance a shopper’s experience in store via mobile technology? For example, wan we give them free wifi and augmented reality apps so they can virtually try on that item of clothing and see all the different colour choices available, perhaps including those not available inshore?

In volunteer management terms I think there are two ways we can consider this trend, both relate to that period between the volunteer signing up and actually starting their role, a period that can be drawn out if intensive screening is involved.

First, how can we use online and mobile technology to provide or enhance the induction and any training we offer. Could volunteers take a virtual tour of the site via a YouTube video? Is there online learning material specific to their role that they could be working through? 

Second, if the vetting period takes a while, are there roles volunteers could be doing online that would be suitable for them until vetting is completed? What needs doing that could be packaged as a short-term, bite-sized opportunity that could lend itself to mobile? For example, monitoring the social media feeds of similar organisations to broaden the new volunteers awareness of the issues they will deal with (whilst at the same time perhaps gaining insights into ‘competitor’ behaviour for you).


Harnessing The Power Of Social Shopping
We’re all used to rating our shopping experiences online. Amazon has provided that facility for years and whether its a war and peace review or one of those “quick delivery” two-worders, chances are most of you reading this have rated something somewhere online.

I remember the idea being mooted a few years back that volunteers should be able to rate their experiences online on sites like Do-It. The reaction from Volunteer Managers and Volunteer Involving Organisations was less than enthusiastic. Perhaps because the Volunteer Involving Organisations involved are all too aware that what they offer volunteers is far from satisfactory and their ratings would reflect this?

Social media has opened this up regardless of whether a formal rating system exists. If someone has a bad time volunteering with you they can be straight onto their social network of choice ensuring their friends, family and colleagues don’t repeat their mistake.

Conversely, however, give volunteers a great time and they may be all to happy (perhaps with a little encouragement) to share their positivity about your agency with their networks.

Erik Qualman, in his book Socialnomics, refers to this as both ‘Word of mouth to world of mouth” and “Word of mouth on digital steroids”. In other words, social media is not to be feared so much as embraced as a key way to enhance the form of recruitment that consistently comes out as most effective around the world - word of mouth or personal recommendation.

You can do simple things like give your volunteers a hashtag to put on any posts they make about their volunteering, or give them some simple guidelines on what is appropriate for them to post on Instagram or Pinterest when they are volunteering?


So, there you have it, my three lessons for volunteer programmes from customer service, or at least adapted from the blog Dan shared with me.

What lessons can you share from customer service for volunteer programmes?

Specifically, what ideas do you have for how the customer service experience we give our volunteers can be enhanced via online and mobile technology?

Finally, if you’ve embraced online and mobile in this way, what did you do and what did you learn?


I’m looking forward to reading your thoughts.

Tuesday, 21 January 2014

Can the voluntary sector learn from the army?



Just a few days ago colleague Kirsty McDowell published and excellent posting on her blog, “Can the army learn from the voluntary sector”. Kirsty rightly argues that the challenges faced by the military to recruit more reservists (volunteers) to the army could have been reduced if they had taken time to learn from what works in volunteer recruitment.

Good customer service, speedy responses to enquiries, an online applications that works, well briefed frontline staff - we all know that these things make a big difference to effective volunteer recruitment and, where they aren’t present, can act as a significant barrier to prospective volunteers.

But can it work the other way? Can the voluntary sector learn from the army?

The answer is yes.

Consider for a moment that much volunteer recruitment is still focused on messages like “help, we need volunteers”, or “help, we urgently need volunteers”. All the good systems and processes in the world won’t be worth much if we can’t inspire people to consider giving us their time in the first place.

The army, on the other hand, may not have the best systems for handling new reservist recruits but they do have a compelling and inspiring way of marketing their roles. Let’s face it, they have to if they are going to convince people to sign up for something where they may well find themselves laying their lives on the line - just like this famous advert Ernest Shackleton used to recruit volunteers to his Antarctic expedition:
No “we desperately need your help” there, instead it challenges, it inspires and it makes it abundantly clear to many (including me) that they are not the ones to volunteer for that particular challenge!

Beyond the front end of the posters, radio, internet and TV adverts the Army uses to attract their kind of people, their recruitment website highlights some lessons many volunteer involving organisations could learn:

Training and development - the army is up front that its recruits have a wealth of opportunities available to them from apprenticeships & learning a trade to a multitude of specialist roles. Do our organisations explain how we can help our prospective volunteers to learn their role and develop during their time with us?


Roles tailored to the interested of the individual - army recruits have access to thousands of jobs, and hundreds of careers. Do we offer choice and flexibility to our prospective volunteers during their 'career' with us or do we lock people into the role we need and keep them there forever?


Information for families - the army are very clear about how they can provide welfare and support services to their troops, family care for their dependents and how they can helping people move on at the end of their army career. Do we explain what support we’ll give to the volunteer? Do we show that we can be flexible and adaptable to the other needs in their lives (family, friends, work etc.)? In particularly emotionally demanding roles, do we explain the welfare and support we’ll provide to volunteers? Do we ever offer them support to find new volunteer roles when they decide to leave?


Socialising and fun - the army explicitly promote events, activities and leisure to their recruits, showing that a career is more than just the job but the social side of what they offer? Are we explicit about this with potential volunteers? Do we involve them in social activities? Or are volunteers expected to just turn up, do their role and then disappear rather than becoming a part of the team?

So yes, the army can definitely learn from us. But we can also learn from them. I’ve only touched on a few areas here - I haven't even touched on leadership - so please do comment and let me know how else we might learn from the army (and other armed forces) when it comes to working with volunteers.

Monday, 9 September 2013

It's time to ditch the word retention

Volunteer retention. It's one of those areas that people always ask about.


  • "How can we benchmark our retention rates against somebody else's?"
  • "How can we keep our volunteers for longer?"
  • "What can we do - what distinct action can we take - to retain volunteers?"


All good questions. All questions that seem simple but anyone with experience of working with volunteers will know are difficult to answer.


  • Why is it good if you hold onto someone for longer than I do? What if they stay longer but contribute less? Your retention rates may look better than mine but the actual impact of volunteers may be lower.
  • Do you want to keep your volunteers for longer? Sometimes I hear people wishing they could get rid of some of their volunteers? Sometimes a bit of turnover is a good thing.
  • Is there a discrete action we can take, a magic wand we can wave to make volunteers stay? I don't think so, for me retention is the outcome of a well managed volunteer programme. Lead and manage your volunteers well and they will want to stay.


The problem is the word retention. I'd like to ban the it from the volunteer management vocabulary all together.

Why?

For me, the word retention still carries with it that sense that we are striving to hold on to our volunteers for as long as possible. We want to get them through the door and then do everything we can to try and prevent them from leaving. Sometimes that's great - giving them a great experience, a good environment to work in etc. - and sometimes it's not so great - laying a guilt trip on them that if they leave the whole organisation will fall apart without them.


I just don't think that mindset is working anymore. In fact, as new generations of volunteers come on board - what Tom and Jonathan McKee call The New Breed of volunteers - I think the idea of retention is fundamentally flawed. Try and retain volunteers in the traditional sense (keep them as long as possible) and watch your volunteer base dwindle like sand slipping through your fingers.

My thinking goes something like this.

June is a new volunteer with your organisation. June's a busy person, balancing running her own business with other volunteering, family and all the other things that take up the time of a typical person in the 21st century.

June has just heard that at short notice (everything seems to be short notice these days!) she has to go out of the country for a month for work. Being conscientious June gives you, her volunteer manager a heads up about this as soon as she can. Your response?

"Well we were really counting on you to fill those shifts in the next few weeks. If you're not here we may have to cancel them and that means our clients will really suffer. Can you say no? Can you re-arrange and work around your volunteering?"

Put simply, my answer is no. And frankly, June resents your inflexibility. She loves her volunteering but her world doesn't revolve around it. It is, after all, something she does in her spare time, her precious spare time that she also has to fill with other things, like family and friends.

So June goes on her business trip and, when she gets back, she doesn't bother getting in touch with your organisation again. Instead she goes looking for someone who will give her the flexibility to balance her volunteering with the rest of her life whilst still making a difference to a good cause. Someone who, when June has to go away again, will say something like:

"Thanks for letting us know June. That's not a problem. We'll figure something out. Just let us know when you're back and we'll pick things up from there if you're still free."

That organisation has, in my view, the right approach to the R word, because retention isn't about handing onto people anymore, its about letting them go. Give people that flexibility and they'll keep coming back for more because so many others are training to retain them like they did in the past.

In short, to keep people volunteering we have to be willing to let them leave.

Of course this presents challenges for volunteer involving organisations. But all change does. Embracing the challenges and overcoming them is what we need to do.

Successful organisations and managers of volunteers will adapt, embrace flexibility and become more volunteer centred.

Those that still talk about retention, well I don't think we'll be talking about them for very much longer.

What do you think?

Have you changed the way you think about retention? How has that made a difference to your volunteers and your organisation?

I'd love to hear your thoughts.,